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About Us


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About Us


Since 1991, CE has helped clients create groundbreaking global brands, products & services.  

 

BRAND & CATEGORY INVENTION

NEW PRODUCT INNOVATION

BRAND STRATEGY

HUMAN / CULTURE EXPLORATION

PROTOTYPING & INCUBATION

INNOVATION & CREATIVITY LABS

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Our Approach


Our Approach


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The consumer Immersion process & beyond


The consumer Immersion process & beyond


Twenty years ago, we pioneered the Consumer Immersion Process, where forward-thinking insights are informed by real time, real-world viewpoints & experiences.

Today, our cutting-edge tools & techniques include:


CONCEPT DESIGN

CONSUMER-LED
SHOP-ALONGS

SEMIOVOX SEMIOTIC
CODE MAPPING

BIG DATA DIVE

WHITE SPACE MINING

consumerscope videos

rapid prototyping

SCAD IDEA, PACK &
DESIGN SESSIONS

 


CULTURAL TOURS

opinion leader talks & expert interviews

livelogging
mobile blogs

consumer & client creativity groups

VIDEO CONCEPTS

DOPPELGÄNGING

RAPID PROTOTYPING

CULINARIAN WORKSHOPS


global immersions

IN-THE-MOMENT ETHNOGRAPHIES

ONE-DAY LEARNING & ACTIVATION SESSIONS

ideation sessions

SOCIAL DATA REVEAL

ux pathways

co-creation labs

CREATIVITY ROUNDTABLES

 

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Global Reach


Global Reach


Based in NYC, we've been conducting global consumer research for
20 years, and our partner network spans the world.

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Our global Collective


Our global Collective


 

We collaborate with universities, leading-edge tech partners & more.

 

CE + UC Davis

CE collaborates with the Food Science and Technology Department to help young, budding food scientists learn how to think like marketers and identify insights and consumer-driven needs

CE + Semiovox

With our semiotic sister-agency Semiovox, we uncover the meanings & themes encoded in advertisements, product packaging, pop culture & beyond – helping us reveal new opportunity spaces for brand positioning, innovation & marketing

CE + SCAD

Through our ongoing relationship with The Savannah College of Art & Design (SCAD), we bring tomorrow’s most creative designers and thinkers into the product and packaging design process

CE + LINC

By supporting NYC-based Literacy Inc., we help advance the education & lives of children in our community

CE + Tech Partners

With leading tech partners, we magnify our social media listening to uncover emerging microtrends – and what's driving what's trending

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Future Forward Momentum


Future Forward Momentum


We track the trends that are shaping the future of your category, industry, audience and world.

Inquire about our proprietary reports, including CE Global Macro Trends, CE Global Food Trends, & CE Cohort Spotlights.